Godrej Launches "Music Refrigerators"

Godrej Appliances has launched a music-enabled refrigerator. The Godrej ‘Edge SX MuziPlay’ is the first music enabled refrigerator fitted with an MP 3 Player and FM radio. The refrigerators include a mobile charger with USB port.

The Godrej Edge SX MuziPlay refrigerators are available in 183 ltr and 221 ltr capacities and have 5-Star energy rating. They are priced in between Rs.12, 690 and Rs.15, 660.

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Speaking on the occasion, Kamal Nandi, Vice President (Sales and Marketing), Godrej Appliances said, “With the launch of India’s 1first music-enabled refrigerator, we have set another milestone in our srong legacy in R&D and are totally committed to pioneering nouvelle technologies to meet the changing needs of the Indian market.”

The company has stated that it is targeting a 35 % growth in their sales in the year 2011-12 and that it plans to increase its presence in the retail market by opening around 15 to 20 exclusive outlets all over the country.

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