FreeCharge acquires Preburn

Soon after acquiring Wishberg, leading online recharge company, FreeCharge, has now acquired offline beta startup Preburn.

Confirming the news, Alok Goel, the CEO of FreeCharge said in an email, “We acquired Preburn, a stealth mode start-up, founded by Mohit Mittal, Manikanta Nikhil and Vijaysimha Reddy.”

“Preburn aspires to facilitate smooth on-boarding for new smartphone users. The founders share our vision around discovery of mobile apps. Freecharge’s resources and expertise would give them speed of execution and would help serve a wider user base across the country,’ Alok added.

“We have invested in bringing great minds on board with Preburn which is a team of five IITians. The technology and innovative approach of Preburn would not be possible without their outstanding team. We’re hoping to get good ideas out of the garage and into the market, where they belong,” he said.

“We are committed to provide a low cost accelerated growth to our clients and make the adoption amongst users easier,’ Mohit Mittal said.

Preburn provides services like, real-time analytics, location targeting, device/OS targeting, multi-app mode and user profiling to app publishers. Their esteem clients include brands like  Gaana.com,  News in Shorts, haptik, Readwhere, and TimesCity.

• About the Author

About Sprightly Spirit

“I dare do all that may become a man. Who dares more is none”. And all, may be. It may be the vigor. Or the spirit. Or the courage to avoid being “politically correct” or bent. And, ban all averse with immaculate overture of graciously fathomable words firm in views. Subtle. Justifying the undying conscience. Values. Knowledge. And, dares to stay true. True to own. True to the world. And, to the words. With a dream in eyes it exists. In you. In me. In all. The sprite that never shies away. The spirit that never dies!