Micromax becomes No. 2 in tablet sales in India

Micromax beat Apple and becomes the number two in the tablet seller in India, right behind market leader Samsung.

With 14% market share in the second quarter, Micromax comes far ahead from Apple who is in third spot with 9% market share.

With 19% market share Samsung tops the seller rank in the Indian tablet market.

“Strong performance in Q2 2014 allowed Micromax to tip Apple to the second spot,” International Data Corporation (IDC) statement here said.

According to IDC, the Indian tablet market has gone through recovery phase in the second quarter with 9% growth over first quarter (January-March) 2014. In the second quarter 0.86 million units tablets shipped in India.

“This recovery was fuelled by multiple factors. Business sentiments have shown improvement post elections and near term prospects are anticipated to remain better too. Further, traditional PC OEMs have started making big inroads in the tablet market and most of this success is led by leveraging their vast expanded reach through multiple distribution points,” Karan Thakkar, senior market analyst, IDC India said.

“Improved discretionary spends by end-users and festive buying is expected to drive growth in the tablet market in the coming quarters. IDC anticipates this to be well supported by the optimism witnessed around enterprise IT spending in the recent past,” Kiran Kumar, research manager, client devices, IDC India said.

(With input from Times of India)

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