The e-commerce giant Amazon.com is reportedly set to launch television set-top box later this year to compete with Apple TV and Roku. The proposed set top box will be dedicated to streaming video over the Internet.
“…the box will plug into TVs and give users access to Amazon’s expanding video offerings. Those include its à la carte Video on Demand store, which features newer films and TV shows, and its Instant Video service. The Amazon set-top box will compete with similar products, such as the Roku, Apple TV, and the Boxee Cloud DVR, along with more versatile devices such as the Playstation 3 and the Xbox,” BloombergBusinessweek reported.
“By building its own system, Amazon can put its content more directly in front of consumers while expanding its lineup of devices and giving developers another reason to create apps for Amazon’s digital ecosystem,” it added.
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