Hyderabad, 22nd August, 2014: Hyderabad based Saraiwwalaa Agrr Refineries Limited (SARL) one of the leading edible oils company in India, today launched their range of premium refined sunflower oil brand ‘Naturralle’ along with the Vanaspati & Bakery fats in Maharashtra. The flagship brand ‘Naturralle’ was unveiled by Mr. Anjani Kumar Gupta, 
Director at SARL.
Speaking on the occasion Mr. Anjani Kumar Gupta, Director at SARL, said “SARL had been providing good quality, healthy edible oils to the customers for over 15 years now. The introduction of our Flagship brand “Naturralle” in Mumbai marks a new milestone in the journey of SARL and a step towards establishing SARL as a dominant player in the edible oil segment in the country. With the launch of “Naturralle”, we plan to offer the best quality and value for money to the people of Mumbai. The taste of good health offered by Naturralle will help the local residents relish their favorite dishes with added Health benefits.”
The Naturralle Refined Sunflower Oil is rich in Omega 6 and Vitamins A, D & E. Naturralle is available across Andhra Pradesh, Telangana and Karnataka. Naturralle Refined Sunflower oil has low absorbing property, which allows you to cook more food using less oil. Naturralle is amongst the leading brands of refined sunflower oil in Andhra Pradesh & Telangana. The company is committed to provide the best quality and value to the customers.
Going forward, the brand would like to consolidate its market share and look at launching more SKUs to increase its offering and meet the diverse needs of the consumers with innovative packaging and design. Sunflower Oil is an evolving market in Mumbai with more and more consumers embracing it for its health benefits. Naturralle would like to invest in educating the consumers and helping them to make the right choice.
SARL understand the consumption and growth pattern of edible oil sector . The consumption of Edible oil in the country was at 18.1 Mn Tonnes for the FY 14 and is expected to increase to 23 Mn Tonnes by 2019-20 growing at 4% per annum. The sunflower oil has tremendous growth potential and health attributes which needs to be captured. The sunflower oil contributes 11% of the total edible oil consumption in the country and is steadily growing at a rate of 10% per annum. 70% of sunflower oil is consumed in the southern states followed by west and east. 67% consumption of Sunflower oil is in the urban areas and the rest is consumed in the rural areas clearly indicating a switch towards the health benefits of the oil. The current sunflower oil market in India is over Rs 180 bn. The company plans to introduce the product in Pune, Aurangabad, Ahmednagar, Nasik, Sholapur, Akola and Nagpur in a span of next 24 months to address the growing demand of sunflower oil and capture the potential
About Saraiwwalaa Agrr Refineries Limited (SARL):
Saraiwwalaa is the only Edible oil Company in South to have more than 72 Variants under different Brands. Naturralle is the flagship brand of the company. Naturralle Refined Sunflower Oil & Sona Masouri Rice is amongst the top brands in AP and other states in India. Sree Krishna Gold & Krishna Brrand-R is the Market Leader’s in its segment in AP. All the products manufactured by the company are “Agmark” graded under license from Government of India. The company has two fully automated state of the art plants equipped with German Technology for Refining Edible Oils; one in Krishnapatnam (near Nellore) and the other in Maheshwaram (R.R. District).
