HTC has announced that they have signed a new partnership deal of $ 300 million with Beats Electronics LLC for working together “to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall”.
Beats audio, a company of headphones and loudspeakers is founded by famous rapper and producer Dr. Dre and become very popular in the music world. The company has promoted the music of many famous artists including ‘Heartbeats’ by Lady Gaga, ‘Diddybeats’ by P.Diddy and ‘Justbeats’ by Justin Bieber.
Apple Stores use Beats headphones on many of their demo models. HTC are the first mobile manufacturer to pair with the ‘Beats’.
The partnership will focus on providing HTC phones the edge in mobile audio, assumedly taking on the likes of Sony Ericsson’s Walkman phones (although of course Walkman is the internal audio division of S.E.).
