“For the first time in India, The Young Talented Designer has a platforms to embark their creative route”
Young fashion designers, however gifted they may be, need to work in the background for a long time before they are in a position to shine and their creative talent is recognized.
The India Federation for Fashion Development (IFFD), is a setup which provides a common ground for fashion industry members to create networks that will facilitate action and inspire industry growth. IFFD has being working over the past two years to set up a different platform like India Fashion Summit, India Runway Week (with the support of Premia Group), IFFD Calendar and many more. These platforms provide an opportunity for young designers to display their work to the prospective buyers and establish themselves with the help of media.
Fashion Industry is constantly revolving and it is getting increasingly challenging to get noticed. Our Indian celebrities prefer international brands rather carrying young designer work simply because of brand recognition. To break this trend, IFFD is working to provide support to the creative designer so that we Indian can truly display our creative talents to the world at large.
“Fashion designing itself is a very strenuous profession. With mushrooming so many fake designers, we felt a strong need for a forum where we can give a platform to these brilliant designers and help them to establish themselves so we brought IFFD” Avinash Pathania, Founder, IFFD. Adding to his view Kiran Kheva (Co-founder, IFFD) summed “I have personally witness many young designer being forced to change career as the scope seemed limited. However the situation has improved with the invent of multi brand designer outlets and increasing platforms for young talents.” she points out.
“In comparison with ten years ago, the situation is really much better for young designers now. In the past five years we have seen increase in multi brand retailers, and few platforms for young designers have been set up like Premia India Runway Week” says Tarun Shienh, CMD at Premia Group.
Marketing is in inclusive step for designer. Young designer must have an commercial approach along with the artistic view so that it provides a the client a reason to justify the cost. However, young designers are often priced in the same bracket as established ones underlines.
“What made me determined to show my label at India Fashion Summit was that I saw big brands fail and mediocre brands succeed. Sometimes it about right mix of marketing . You need to have a good platform to showcase your work, be visible, have faith, and it works” explains Rosy Ahluwalia who showcased her work for the first time at India Fashion Summit in year 2012. As Swati Modo (Shoe designer) points out: “At IFFD platforms, what counts is the freshness in the design”. “I was looking for a platform which was fresh and support young talent. IFFD is supporting young designers like me. ” explains Saurabh Khandelwal who was part of first season of Premia India Runway Week.
The young designers often act impulsive and look for shortcut, trying to skip stages. “Some of them, when they graduate, think the market’s waiting for them. The best advice for anyone who intends to set up their own brand is to work for a big brands or another designer for a good two or three years. Training with one brand then another, learning about the clients, retail, building a collection, buying materials, etc definitely helps. From there you can take the step forward and set up your own brand, your own network of influence in the press, within the industry, etc.” explains Avinash Pathania. Raakesh Aggarwal worked under Tarun Tehiliani for years, this is where he learned so much and enabled him to get to where he is today. Setting up your own brand is not the only solution for a young designer. Great careers can also be had in the studios of the big name houses.
Let Young talented designers take you into the fresh world of fashion at Season 2 of Premia India Runway Week; indulge in fresh fashion from 9th April.
