Rolls-Royce to launch Black Badge models in India this year

Rolls-Royce has said it will launch its flagship Black Badge models in India by end of this year.

Rolls-Royce Black Badge, an updated mix of Ghost and Wraith, was first introduced at the Geneva motor show 2016, received positive response for its bumpy power, black finishing and unique interior elements.

 “Technically and aesthetically, Black Badge is the alter ego of Rolls-Royce, darker, more assertive, more confident and powerful, and more demanding,” said company CEO, Torsten Müller-Ötvös.

In an interview with a daily, Sven Ritter, Sales Manager, South Asia, Rolls-Royce Motor Cars said, “We launch products like these (Dawn), to appeal more and more to the younger generation. Our dealers see customers in their early 20s and 30s. We have noticed younger generation coming to our brand and want to drive the car themselves.”

Ritter said that Indian market is very lucrative and the company has been looking to tap this market.

 “Outlook for India is very clear, we are seeing more demand and hence we have more products in the market. We see India as a growing market,” Ritter said, adding, “But keeping growth sustainable is important to us. We are not chasing numbers… we do not want to see a Rolls on every street. It’s going to be a very exclusive brand and something very bespoke and unique.”

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