World’s largest coffeehouse company, Starbucks has signed a formal agreement with Tata Global beverages on Monday. It will help Seattle based Starbucks to open café chains in India.
Currently Starbucks has more than 17,000 stores in 55 countries and as per Tata Group the first café store may open by the second half of 2012.
Surely Starbucks will give hard competition to market leaders like Cafe Coffee Day and Barista.
In a statement Tata Global Beverages said, “The company has entered into a Joint Venture with Starbucks group whereby the newly- formed joint venture company Tata Starbucks Limited shall engage in the operation of Starbucks Cafes. The parties have signed the joint venture agreement on Jan 30, 2012 which sets forth the vision of developing the business in India. Each party will hold 50 percent of the joint venture.”
Tags: Starbucks coffee Tata Starbucks deal