There is something colossal about India that is attracting multitudes of automobile companies up here. India; today ranks among the top five markets for all the markets globally in the sales of the the top five Japanese automobiles brands.
Today, India can be called as the threshold for most of the Japanese automobiles companies like Suzuki, Yamaha, Honda and Toyota.
All credits to be given to the extensive and the excellent marketing and leadership of Maruti Suzuki, India has been acing the sales charts for Suzuki over the past few years. They are topping not only in the terms of quantity but also revenue. This trick is also being imaged by the other Japanese busters like Honda, Yamaha and Toyota.
Consider the example of Honda cars in India, who is the four-wheeler subsidiary of Honda Motor-Corp. Due to some flabbergasting sales in the past years, India now ranks as the fourth biggest market by volumes. “India ranks after the top three markets of US, China and Japan globally thanks to our good growth run for the past two years. HCI clocked 41% growth 2014-15 selling 1.89 lakh units up from 1.34 lakh units the year before. In 2013-14, we clocked a growth of 83% year-on-year. Leaving out the luxury cars, Honda is the fastest growing car brand in India. Our current market share in India is over 7%.” Said Jnyaneshwar Sen who is the senior vice- President, marketing and sales, Honda Cars, India.
For Toyota Kirloskar Motor, Thailand, Indonesia and India comprise the troika of “significant markets” in the Asia Pacific region. “India stands pretty tall in Toyota’s gameplan and is the third market after China and US in terms of importance,” said Shekar Viswanathan, vice-chairman and whole-time director, Toyota Kirloskar Motor. As quoted in The Times of India.
“India will become Yamaha’s second largest volume market after Indonesia by year-end though there will be quite a large gap between the No1 and No2 markets. Earlier Vietnam used to be our second largest market but that is now expected to slide to No3 in the pecking order.” Said Roy Kurian, VP Marketing sales, Yamaha Motors. Today, India follows the top global market for Yamaha motors, Indonesia.
The comparative newcomers like Nissan, are also not losing any hopes and are gripping tight. “India is one of the largest hubs for the investment that the Renault-Nissan Alliance has envisaged for a very competitive market like India. Our manufacturing facility is the largest that the Alliance has developed so far across the world with a production capacity 480,000 units. India is the first, among other growth markets across the world where Datsun made a world debut.” Said Arun Malhotra, MD, Nissan Motors, India.
Yamaha is already adding another 1.8 million units (in phases) seeing its excessive growth of its new plant in Chennai. Along with its existing plant in Surajpur, the newly anticipated fresh growth of Yamaha’s total two-wheeler production in India is estimated to nearly 3 million units.
