Flipkart to shut down its music store ‘Flyte’

India’s largest online retail store Flipkart is set to shut down its digital music store ‘Flyte’. The service will close from June 17.

Almost a year ago Flipkart launched Flyte in hope to compete with Apple iTunes Store, but failed miserably.

“We have realized the music downloads business in India will not reach scale unless several problem areas such as music piracy and easy micro-payments etc are solved in great depth. We feel that at present, it makes sense to take a step back from Flyte and revisit the digital music market opportunity at a later stage,” said Mekin Maheshwari, head of digital media and payments at Flipkart.

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