According to the Sixth Annual Edition (2011) 0f the “BrandZ™ Top 100 Most Valuable Global Brands“, the brand value of Apple alone is equal to the GDP of Peru!
“The BrandZ Top 100 Most Valuable Global Brands” is the most comprehensive annual ranking of brand value,” the report states. To quote BrandZ: ” BrandZ focuses on market-facing brands that generate revenue and profits through the sale of goods and services directly to consumers or business customers, establishing the value of the Coca-Cola brand, for example, rather than the Coca-Cola Company.” This distinction is subtle but quite relevant.
Apple became the most valuable consumer brand of 2010 displacing Google which has occupied the slot for the last few years, acording to a survey by BrandZ™ Top 100 Most Valuable Global Brands . The brand value of Apple rose to $153.3 billion – a staggering rise of about 84%.
According to the Sixth Annual Edition (2011) 0f the “Acording to BrandZ™ Top 100 Most Valuable Global Brands”, the brand value of Apple alone is equal to the GDP of Peru!
“The BrandZ Top 100 Most Valuable Global Brands” is the most comprehensive annual ranking of brand value,” the report states. To quote BrandZ: ” BrandZ focuses on market-facing brands that generate revenue and profits through the sale of goods and services directly to consumers or business customers, establishing the value of the Coca-Cola brand, for example, rather than the Coca-Cola Company.” This distinction is subtle but quite relevant.
The report quite perceptively comments: “Apple understood that its customers wanted access to data and images anywhere, anytime, in easy-to-view definition with an easy-to-use touch interface. In a span of a few months, the brand met these needs with the iPad and iPhone 4.”
The traditional wisdom that customer needs drive the success or otherwise of a business seems to have been well assimilated by the driving forces at Apple. If we look back, it is difficult to find another brand whcih has targeted even the unspoken needs of the customer with the same intensity as Apple has in recent times.
We shall retrurn in due time with a few more significant results reported by BrandZ™.
