Lionsgate was boomeranged with their faulty strategy. In the posters of “12 Years a Slave” at the Italian theaters, they have highlighted better-known and white stars Brad Pitt and Michael Fassbender as the main attractions with Chiwetel Ejiofor running at the lower corner of the poster.
The issue raised questions in the sensitive arena – the social media and the blogosphere. It compelled the producers to take down posters and replace them with new ones.
One of the frontrunners in the Oscars 2014 – the Steve McQueen’s brutal slavery saga is creating hues at every sphere and corner of the world.
Tags: 12 Years a Slave 12 Years a Slave poster Brad pitt hollywood news Lionsgate Michael Fassbender Oscars 2014 poster controversy Steve McQueen