The Dhoom franchise has never been off the track. And, this December with their biggest bet – the third sequel of their adrenalin-rush thriller – the producers declare – “Dhoom:3” will be released in Dolby Atmos, a technology that can lend a life-like cinema sound experience for viewers.
Dolby Laboratories, Inc. and Yash Raj Films (YRF) jointly made the official announcement yesterday.
Aashish Singh, vice President (Production), Yash Raj Films Pvt Ltd was quoted saying, “”Great audio has been one of the key attributes of the ‘Dhoom’ franchise, and this technology helps make the overall experience more realistic for our audiences connecting them with the thrill, excitement and the great music of the movie.” YRF VP made sure to address how this innovation and up gradation will uplift the experience of watching movies in India. “We believe that with Dolby Atmos, we are ushering in a newer, better and bigger experience for the movie-going audiences that will truly envelop them into the grandeur of Hindi movies, elevating the complete cinematic experience while watching ‘Dhoom:3’”
Dolby Atmos enhances the overall experience by ushering every minute detail of the sound impact – opening up a lush ground for opportunities for the filmmakers to use their creative control to sway the audiences away. The mixing will be done in the YRF studios which has been upgraded to be capable of doing the same.
With the perfectionist Aamir Khan in the block, the first IMAX release from India and more recently the addition of Dolby Atmos promise – Dhoom 3 is all set to change the cinematic experience altogether for the Indian cine goers.
Set to hit the theaters on December 20 – along with Aamir Khan, the film also stars Abhishek Bachchan, Katrina Kaif and Uday Chopra. India waits for a Dhoom this Christmas!
Tags: Aamir Khan abhishek bachchan bollywood Dhoom Dhoom 3 Dhoom 3 release date Katrina Kaif Uday Chopra Yash Raj Films
