Story-in-Short:
We all like story books. On the other hand, majority of the students do not feel like reading academic books because they find them difficult to understand. J.U.I.C.E. contains different short stories explaining the concepts of Economics and Management. Readers would not feel that they are teading something relevant to their academics but still by the end of it, they would attain a lot of knowledge regarding these subjects. Our motto is to make people view these subjects from a different perspective and expand the horizon of their thinking.
In my view:
After Four Corners of the Circle, we now have JUICE by Mohit Jain. And here I am done reading this remarkably well-written novel containing flavours of Management. It’s forward is written by Sabina Pandey, Reginal Director of Indo-German Chamber of Commerce, Kolkata.
Basically, this book targets two crucial topics i.e. Marketing and Economics and explains various aspects of it in depth. The book targets a topic like Direct Marketing and introduces sub-topics like 4D’s and 4S’s which play a vital role in marketing. Selective examples and Case studies which aspirants should necessarily know have been given in the book.
JUICE isn’t like the other books on this topic which include long, long description about a particular topic and take students through a dusky road. This book has only those elements which students need to know, for their present as well as future. Thus, it shows an explicit path to a reader or student.
Both the sections, Marketing and Economics, have been well handled by the author. The author has used all his expertise in writing this book and this can be felt evidently when one goes through it. Mostly books on such topics contain only written matter.
But JUICE is extraordinary as the author has taken up initiative to put up diagrams, charts, representational pictures and has used smart art technique where-ever required. This initiative of the author adds up to the beauty of this book and when I went through the book, I just did not feel like keeping it down. That’s because, everything is explained so very well with all essential stuffs in it.
JUICE takes a reader through a comprehensible journey of learning Marketing and Economics and an aspirant will surely imbibe these concepts in the course of reading this book.
Over-all: The cover page is beautiful enough, with the usage of perfect shades to drag eyeballs on it. The title too is perfect. The narration style of the author is interesting and comprehensible. A reader won’t have to struggle much to understand what the author has written. I found a few grammatical errors in the book. Apart from that, no other drawback and the book proceeds perfectly fine. I will definitely recommend this book to Management and Economics students. Also, others who wish to acquire concepts of marketing can simply get this book and take pleasures of understanding as well as reading. JUICE it up, readers!
Book Details:-
| Author: | Mohit Jain |
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| Publisher: | Notion Press | Publication Year: | 2014 |
| ISBN-13: | 9789384049508 | ISBN-10: | 9384049506 |
| Cover: | Paperback | No. of Pages: | 153 |
| MRP: | Rs. 199 | Buy From: | Amazon.in Flipkart.com |
[Original Source: http://suyashscorner.blogspot.in]
Summary
Considering everything, I will rate the book with 4.5/5. My best wishes to author Mohit Jain and I hope he comes up with more and more such helpful books.
