Congress Praises Chief Minister Narendra Modi In Advertisement

In a bizarre marketing move, principal opposition party in Gujarat, Congress  has praised chief minister Narendra Modi in an advertisement in this electoral year.

In its strange strategy, Congress admired their arch rival in a newspaper advertisement on the Republic Day in some parts of Gujarat. The 2 page advertisement carries Modi’s photograph, and describes him as “a master organizer and astute election strategist”.

The add features Gujarat’s developmental progress from its birth, and highlights contribution from all the Chief Minsters of Gujarat  including Narendra Modi.

Whatever Congress aimed, it backfires;  the advertisement is far from the criticism. It actually features promotional act for chief minister Modi and his achievements from 2001, when took charge as Chief Minister of Gujarat.

The advertisement says, “He has been trying very hard to convert Gujarat into a vibrant state, he has established separate department for biotechnology, and he has also been able to raise the height of Narmada dam from 11.64 mts to 121.92 mts. He has been organizing Vibrant Gujarat investor summit every two years.”

Gujarat Congress spokesperson Manish Doshi tried to explain, “What we are trying to convey through this advertisement is that Gujarat’s progress is not due to one person. Gujarat was a progressive state from its inception and all the Chief Ministers have given their best to the state.”

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