Maruti Car Sales Continue to Slide

For the sixth successive month, Maruti Suzuki India has suffered a decline in Sales.

Maruti Suzuki

The company sold 91,772 vehicles in Novmber 2011, a fall of 18.46 per cent. The sales in November 2010 stood at 112, 554 vehicles.

witnessed its sales drop for the sixth consecutive month in November, with the firm today reporting a 18.46 per cent decline in sales to 91,772 units.

The company sold 82,870 vehicles in the local market during November 2011; the corresponding slaes in 2010 were 102, 503 vehicles.

The company’s exports too suffered a downtrend; the company sold 8,902 ars in November this year compared to 10,051 in November 2010.

Th sales in the MIni-segment – which includes the popular maruti 800, Alto, A-Star, and Wagon R – declined from 53,489 vehicles in November 2010 to 38,921 in November 2011. That amounts to a fall of 27.24 per cent.

The Comapct Car segment – which includes Estilo, Swift, and Ritz – the sales dropped from 53,489 vehicles in November 2010 to 22,159 in November 2011 – a marginal decline.

There is a marginal increase in the sales of Maruti DZire by 6.04 per cent compared to the ales in November 2010.

The sales in respect of Maruti SX4 – a mid-sized sedan – have gown from 1305 vehicles in November 2010 to 1,433 in November 2011 –  a fairly respectable growth of 9.81% in what seem to be troubling times to one and all.
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There is one interesting conclusion one can draw from these statistics. That the sale of the most popular and least expensive cars have all dipped considerably while the sales of the more expensive ones have gone up (even though the growth is not much) suggests that the less affluent have been rather badly affected by the economy.

Is it just as possible that more people from the less affluent sections have turned more affluent and have thus bought more expensive cars (leading to lower sales in the less expensive segment and more in the more expensive segment)? Tempting though this alternative conclusion is (particularly to our politicians and “sarkari” economists), the ground realities of daily life suggest otherwise.

We are inclined to stick to our morbid, doomsday view for the present.

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