Mumbai: Wild Stone, the leading male grooming brand by McNROE Consumer Products Pvt. Ltd., is all set to kick start this season with the launch of Wild Stone Thunder, thebrand’s first launch for the year. Wild Stone Thunder is yet another distinctive fragrance being introduced by the brand, supported by the roll out of Wild Stone’s first ATL (Above the Line) 
marketing campaign for 2014. The campaign resonates Wild Stone’s positioning around ‘Indian sensuality’ and ‘dangerous liaisons’, with Soho Square Advertising and Marketing Pvt. Ltd. as its creative partner
Unveiling the new launch and marketing campaign by Wild Stone, Mr. Sanjoy Sen, Chief Operating Officer, McNROE Consumer Products Pvt. Ltd. said, “Consumers are looking out to experiment with different fragrance options. Being one of the leading players in the deodorants market, we have always focused on introducing distinct world class fragrances in the market. It has taken us several years of research to combine some unique notes and create a first of its kind product for our consumers with Wild Stone Thunder. With an aggressive marketing campaign, we are hoping to reach out to consumers across the country with our latest offering”. Mr. Sanjoy Sen has been newly appointed as the COO of McNROE Consumer Products Pvt. Ltd., and will be leading the Sales, Marketing and Operations of the business.
Wild Stone Thunder is a unique, high quality, intense and long lasting fragrance, which gives a whiff of the first rain. The creatives of the campaign have been conceptualized around the title‘MausamBeimaan Hai’, expressing the possibilities for unexpected encounters between people of opposite genders which arise with Thunder.In consistence with Wild Stone’s brand personality and previous marketing communication, the Wild Stone campaign depicts the sensuality of Indian women and the intense chemistry created by its fragrance. The marketing campaign has been spread across mediums including television, cinema, digital, outdoor, 
and on-ground activations. Directed by renowned film maker ShoojitSircar, the advertisement stars popular Bollywood actors Amit Sadh and TaapseePannu
The television and cinema campaign was rolled out today. The television campaign has been activated across national and regional channels in India, including genres such as Hindi movies, Hindi news, English news, Youth entertainment and HD feed channels. The advertisementhas been dubbed in 7 languages namely Bengali, Oriya, Telugu, Tamil, Malayalam, Marathi and Kannada.The cinema campaign has been activated in leading multiplexes and single screens across Mumbai, Delhi, Bangalore, Hyderabad, Kolkata and Pune. Duration for the television campaign will be 3 months, while for the cinema campaign it will be 6 months. The outdoor campaign was rolled out in April 2014, which will be activated till June 2014 across Mumbai, Delhi and Kolkata.
To check out the new Wild Stone TVC, kindly refer to the following video:
The film opens with a girl (actress TaapseePannu) flying a kite on a terrace in Jaipur with her brother. Getting a scintillating whiff of fragrance, she opens her eyes and sees the Wild Stone man (actor Amit Sadh) on an 
adjacent roof, also flying a kite. Mesmerized by the fragrance, the girl is not able to take her eyes off the Wild Stone man. The Wild Stone man notices her staring at him and looks back at her. In her state of trance, the Wild Stone man cuts her kite’s manjha. He smirks at her and continues to fly his kite. The girl looks back at the Wild Stone man, instructs her younger brother to go back down, and begins to walk towards him across the roof maintaining eye contact. Looking right into the Wild Stone man’s eyes, the girl jumps across the ledge, walks up towards him takes his kite’s manjha in her hand and cuts it with her teeth. She flings the manja aside as the Wild Stone man looks up and watches the kite drift away. She gives the Wild Stone man one last glance and walks away smirking, with the Wild Stone man wearing a slight smile in the background. The Wild Stone man is then seen applying Wild Stone Thunder.
[clear]Credits:
Creative agency: Soho Square
Music Director: Abhishek Arora
Lyrics: Manoj Yadav
Singer: Sukanya
Production House: Rising Sun
Director: Shoojit Sircar
Male lead: Amit Sadh
Female lead: Tapsee Pannu
